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20192022
most citedReal-time Bidding for Time Constrained Impression Contracts in First and Second Price Auctions -- Theory and Algorithms

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eess.SY2020

Optimal Real-time Bidding Policies for Contract Fulfillment in Second Price Auctions

R. J. Kinnear, R. R. Mazumdar, P. Marbach

We study a real-time bidding problem resulting from a set of contractual obligations stipulating that a firm win a specified number of heterogeneous impressions or ad placements ov…