3 papers
econ.GN2021
Do Firearm Markets Comply with Firearm Restrictions? How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Firearm Sales
Meenakshi Balakrishna, Kenneth C. Wilbur
How well do firearm markets comply with firearm restrictions? The Massachusetts Attorney General issued an Enforcement Notice in 2016 to announce a new interpretation of the key ph…
econ.GN2019
Inefficiencies in Digital Advertising Markets
Brett R Gordon, Kinshuk Jerath, Zsolt Katona +3
Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, fric…
q-fin.GN2018
Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years
Rex Yuxing Du, Mingyu Joo, Kenneth C. Wilbur
Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceiv…