25 citations · 25 across the 4 of their papers we have counts for
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econ.GN2025
Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments
Gordon Burtch, Robert Moakler, Brett R. Gordon +2
Many digital platforms offer advertisers experimentation tools like Meta's Lift and A/B tests to optimize their ad campaigns. Lift tests compare outcomes between users eligible to…
econ.GN2019
Inefficiencies in Digital Advertising Markets
Brett R Gordon, Kinshuk Jerath, Zsolt Katona +3
Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, fric…