5 citations · 6 across the 3 of their papers we have counts for
3 papers
cs.CL2022★ 1 cited
Style, Content, and the Success of Ideas
Reihane Boghrati, Jonah Berger, Grant Packard
Why do some things succeed in the marketplace of ideas? While some argue that content drives success, others suggest that style, or the way ideas are presented, also plays an impor…
cs.CL2022
Quantifying Gender Bias in Consumer Culture
Reihane Boghrati, Jonah Berger
Cultural items like songs have an important impact in creating and reinforcing stereotypes, biases, and discrimination. But the actual nature of such items is often less transparen…
cs.CV2019★ 5 cited
Do Facial Expressions Predict Ad Sharing? A Large-Scale Observational Study
Daniel McDuff, Jonah Berger
People often share news and information with their social connections, but why do some advertisements get shared more than others? A large-scale test examines whether facial respon…