25 citations · 29 across the 2 of their papers we have counts for
2 papers
cs.IR2022★ 4 cited
A Real-World Implementation of Unbiased Lift-based Bidding System
Daisuke Moriwaki, Yuta Hayakawa, Akira Matsui +3
In display ad auctions of Real-Time Bid-ding (RTB), a typical Demand-Side Platform (DSP)bids based on the predicted probability of click and conversion right after an ad impression…
cs.LG2020★ 25 cited
A Feedback Shift Correction in Predicting Conversion Rates under Delayed Feedback
Shota Yasui, Gota Morishita, Komei Fujita +1
In display advertising, predicting the conversion rate, that is, the probability that a user takes a predefined action on an advertiser's website, such as purchasing goods is funda…