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Achir Kalra

1 paper here

Matching runs newest-first, so older work may not be attached to this profile yet.

author position
  • middle author1

Across the 1 of 1 paper where every author was matched, so the position is known.

fields
  • cs.HC1

identity via Semantic Scholar / OpenAlex

most citedTo be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement

4 citations · 4 across the 1 of their papers we have counts for

collaborators

1 paper

cs.HC2020★ 4 cited

To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement

Shuai Zhao, Achir Kalra, Cristian Borcea +1

The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad…

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Not affiliated with arXiv. Researcher data from Semantic Scholar (ODC-BY) and OpenAlex.