240 citations · 486 across the 15 of their papers we have counts for
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stat.ML2023★ 3 cited
A Two-Part Machine Learning Approach to Characterizing Network Interference in A/B Testing
Yuan Yuan, Kristen M. Altenburger
The reliability of controlled experiments, commonly referred to as "A/B tests," is often compromised by network interference, where the outcomes of individual units are influenced…
stat.ML2018★ 1 cited
Dynamic Hierarchical Empirical Bayes: A Predictive Model Applied to Online Advertising
Yuan Yuan, Xiaojing Dong, Chen Dong +3
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for…