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cs.IR2024
Breaking the Length Barrier: LLM-Enhanced CTR Prediction in Long Textual User Behaviors
Binzong Geng, Zhaoxin Huan, Xiaolu Zhang +5
With the rise of large language models (LLMs), recent works have leveraged LLMs to improve the performance of click-through rate (CTR) prediction. However, we argue that a critical…
cs.IR2023
AntMC: A Large Scale Dataset For Multi-Scenario Multi-Modal CTR Prediction
Zhaoxin Huan, Ke Ding, Ang Li +10
Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily s…