most citedCalibrating the dynamic Huff model for business analysis using location big data

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cs.SI2020★ 3 cited

Calibrating the dynamic Huff model for business analysis using location big data

Yunlei Liang, Song Gao, Yuxin Cai +2

The Huff model has been widely used in location-based business analysis for delineating a trading area containing potential customers to a store. Calibrating the Huff model and its…