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cs.LG2020
Optimal Bidding Strategy without Exploration in Real-time Bidding
Aritra Ghosh, Saayan Mitra, Somdeb Sarkhel +1
Maximizing utility with a budget constraint is the primary goal for advertisers in real-time bidding (RTB) systems. The policy maximizing the utility is referred to as the optimal…
cs.LG2020
Scalable Bid Landscape Forecasting in Real-time Bidding
Aritra Ghosh, Saayan Mitra, Somdeb Sarkhel +3
In programmatic advertising, ad slots are usually sold using second-price (SP) auctions in real-time. The highest bidding advertiser wins but pays only the second-highest bid (know…