4 citations · 8 across the 15 of their papers we have counts for
3 papers · 1 filter
Optimal Bidding Strategy without Exploration in Real-time Bidding
Aritra Ghosh, Saayan Mitra, Somdeb Sarkhel +1
Maximizing utility with a budget constraint is the primary goal for advertisers in real-time bidding (RTB) systems. The policy maximizing the utility is referred to as the optimal…
Inferring Individual Level Causal Models from Graph-based Relational Time Series
Ryan Rossi, Somdeb Sarkhel, Nesreen Ahmed
In this work, we formalize the problem of causal inference over graph-based relational time-series data where each node in the graph has one or more time-series associated to it. W…
Scalable Bid Landscape Forecasting in Real-time Bidding
Aritra Ghosh, Saayan Mitra, Somdeb Sarkhel +3
In programmatic advertising, ad slots are usually sold using second-price (SP) auctions in real-time. The highest bidding advertiser wins but pays only the second-highest bid (know…