18 citations · 38 across the 8 of their papers we have counts for
3 papers · 1 filter
Learning to Create Better Ads: Generation and Ranking Approaches for Ad Creative Refinement
Shaunak Mishra, Manisha Verma, Yichao Zhou +2
In the online advertising industry, the process of designing an ad creative (i.e., ad text and image) requires manual labor. Typically, each advertiser launches multiple creatives…
"The Boating Store Had Its Best Sail Ever": Pronunciation-attentive Contextualized Pun Recognition
Yichao Zhou, Jyun-Yu Jiang, Jieyu Zhao +2
Humor plays an important role in human languages and it is essential to model humor when building intelligence systems. Among different forms of humor, puns perform wordplay for hu…
Recommending Themes for Ad Creative Design via Visual-Linguistic Representations
Yichao Zhou, Shaunak Mishra, Manisha Verma +2
There is a perennial need in the online advertising industry to refresh ad creatives, i.e., images and text used for enticing online users towards a brand. Such refreshes are requi…