most citedStreet Marketing: How Proximity and Context drive Coupon Redemption

55 citations · 151 across the 6 of their papers we have counts for

collaborators

8 papers

cs.CY202011 cited

The Challenges and Impact of Privacy Policy Comprehension

Jana Korunovska, Bernadette Kamleitner, Sarah Spiekermann

The new information and communication technology providers collect increasing amounts of personal data, a lot of which is user generated. Unless use policies are privacy-friendly,…

cs.CY202055 cited

Street Marketing: How Proximity and Context drive Coupon Redemption

Sarah Spiekermann, Matthias Rothensee, Michael Klafft

Purpose: In 2009, US coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1 percent. This paper…

cs.CY202044 cited

Do Interruptions Pay Off? Effects of Interruptive Ads on Consumers Willingness to Pay

Alessandro Acquisti, Sarah Spiekermann

We present the results of a study designed to measure the impact of interruptive advertising on consumers willingness to pay for products bearing the advertiser's brand. Subjects p…

cs.CY202040 cited

A vision for global privacy bridges: Technical and legal measures for international data markets

Sarah Spiekermann, Alexander Novotny

From the early days of the information economy, personal data has been its most valuable asset. Despite data protection laws and an acknowledged right to privacy, trading personal…

cs.CY20201 cited

Oblivion of Online Reputation: How Time Cues Improve Online Recruitment

Alexander Novotny, Sarah Spiekermann

In online crowdsourcing labour markets, employers decide which job-seekers to hire based on their reputation profiles. If reputation systems neglect the aspect of time when display…

cs.CY2020

Value-based Engineering for Ethics by Design

Sarah Spiekermann, Till Winkler

This article gives a methodological overview of Value-based Engineering for ethics by design. It discusses key challenges and measures involved in eliciting, conceptualizing, prior…