2 papers
cs.IR2025
Robust Uplift Modeling with Large-Scale Contexts for Real-time Marketing
Zexu Sun, Qiyu Han, Minqin Zhu +3
Improving user engagement and platform revenue is crucial for online marketing platforms. Uplift modeling is proposed to solve this problem, which applies different treatments (e.g…
cs.LG2024
A Bayesian Mixture Model of Temporal Point Processes with Determinantal Point Process Prior
Yiwei Dong, Shaoxin Ye, Yuwen Cao +3
Asynchronous event sequence clustering aims to group similar event sequences in an unsupervised manner. Mixture models of temporal point processes have been proposed to solve this…