2 papers
stat.AP2025
Predicting Customer Lifetime Value Using Recurrent Neural Net
Huigang Chen, Edwin Ng, Slawek Smyl +1
This paper introduces a recurrent neural network approach for predicting user lifetime value in Software as a Service (SaaS) applications. The approach accounts for three connected…
stat.AP2024
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
Edwin Ng, Zhishi Wang, Athena Dai
Both Bayesian and varying coefficient models are very useful tools in practice as they can be used to model parameter heterogeneity in a generalizable way. Motivated by the need of…