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cs.IR2020
Diversifying Relevant Phrases
Shreya Malani, Dinesh Gaurav, Anoop Vallabhajosyula +1
Diverse keyword suggestions for a given landing page or matching queries to diverse documents is an active research area in online advertising. Modern search engines provide advert…
cs.IR2018★ 1 cited
Learning From Weights: A Cost-Sensitive Approach For Ad Retrieval
Nikit Begwani, Shrutendra Harsola, Rahul Agrawal
Retrieval models such as CLSM is trained on click-through data which treats each clicked query-document pair as equivalent. While training on click-through data is reasonable, this…