most citedDynamic Bidding Strategies with Multivariate Feedback Control for Multiple Goals in Display Advertising

2 citations · 2 across the 1 of their papers we have counts for

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1 paper

cs.GT2020★ 2 cited

Dynamic Bidding Strategies with Multivariate Feedback Control for Multiple Goals in Display Advertising

Michael Tashman, Jiayi Xie, John Hoffman +2

Real-Time Bidding (RTB) display advertising is a method for purchasing display advertising inventory in auctions that occur within milliseconds. The performance of RTB campaigns is…