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cs.CL2023
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…
cs.CL2023★ 1 cited
Large Content And Behavior Models To Understand, Simulate, And Optimize Content And Behavior
Ashmit Khandelwal, Aditya Agrawal, Aanisha Bhattacharyya +8
Shannon and Weaver's seminal information theory divides communication into three levels: technical, semantic, and effectiveness. While the technical level deals with the accurate r…