2 papers
cs.CR2022
Placement Laundering and the Complexities of Attribution in Online Advertising
Jeffery Kline, Aaron Cahn, Paul Barford
A basic assumption in online advertising is that it is possible to attribute a view of a particular ad creative (i.e., an impression) to a particular web page. In practice, however…
cs.SI2020
Digital Contact Tracing Using IP Colocation
Matthew Malloy, Aaron Cahn, Jon Koller
The spread of an infectious disease through a population can be modeled using a network or a graph. In digital advertising, internet device graphs are graph data sets that organize…