4 citations · 5 across the 14 of their papers we have counts for
3 papers · 1 filter
Channel Adoption Pathways and Post-Adoption Behavior
Shirsho Biswas, Hema Yoganarasimhan, Haonan Zhang
The rapid growth of digital shopping channels has led many traditional retailers to invest in e-commerce websites and mobile apps. While prior research shows that multichannel cust…
How does online shopping affect offline price sensitivity?
Shirsho Biswas, Hema Yoganarasimhan, Haonan Zhang
The rapid rise of e-commerce has transformed consumer behavior, prompting questions about how online adoption influences offline shopping. We examine whether consumers who adopt a…
Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs
Mengjie Cheng, Elie Ofek, Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives -- making content more engaging while maintaining a preferred level of polarizat…