4 citations · 8 across the 2 of their papers we have counts for
2 papers
cs.IR2022★ 4 cited
A Real-World Implementation of Unbiased Lift-based Bidding System
Daisuke Moriwaki, Yuta Hayakawa, Akira Matsui +3
In display ad auctions of Real-Time Bid-ding (RTB), a typical Demand-Side Platform (DSP)bids based on the predicted probability of click and conversion right after an ad impression…
cs.LG2020★ 4 cited
Unbiased Lift-based Bidding System
Daisuke Moriwaki, Yuta Hayakawa, Isshu Munemasa +2
Conventional bidding strategies for online display ad auction heavily relies on observed performance indicators such as clicks or conversions. A bidding strategy naively pursuing t…