4 citations · 4 across the 1 of their papers we have counts for
4 papers
Online-to-Offline Advertisements as Field Experiments
Akira Matsui, Daisuke Moriwaki
Online advertisements have become one of today's most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers…
Unbiased Lift-based Bidding System
Daisuke Moriwaki, Yuta Hayakawa, Isshu Munemasa +2
Conventional bidding strategies for online display ad auction heavily relies on observed performance indicators such as clicks or conversions. A bidding strategy naively pursuing t…
Detecting multi-timescale consumption patterns from receipt data: A non-negative tensor factorization approach
Akira Matsui, Teruyoshi Kobayashi, Daisuke Moriwaki +1
Understanding consumer behavior is an important task, not only for developing marketing strategies but also for the management of economic policies. Detecting consumption patterns,…
Fatigue-Aware Ad Creative Selection
Daisuke Moriwaki, Komei Fujita, Shota Yasui +1
In online display advertising, selecting the most effective ad creative (ad image) for each impression is a crucial task for DSPs (Demand-Side Platforms) to fulfill their goals (cl…