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cs.SE2022
Addressing Hidden Imperfections in Online Experimentation
Jeffrey Wong, Jasmine Nettiksimmons, Jiannan Lu +1
Technology companies are increasingly using randomized controlled trials (RCTs) as part of their development process. Despite having fine control over engineering systems and data…
cs.LG2022
Incrementality Bidding and Attribution
Randall Lewis, Jeffrey Wong
The causal effect of showing an ad to a potential customer versus not, commonly referred to as "incrementality", is the fundamental question of advertising effectiveness. In digita…