most citedUnderstanding Consumer Preferences for Movie Trailers from EEG using Machine Learning

4 citations · 4 across the 1 of their papers we have counts for

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1 paper

cs.LG2020★ 4 cited

Understanding Consumer Preferences for Movie Trailers from EEG using Machine Learning

Pankaj Pandey, Raunak Swarnkar, Shobhit Kakaria +1

Neuromarketing aims to understand consumer behavior using neuroscience. Brain imaging tools such as EEG have been used to better understand consumer behavior that goes beyond self-…