21 citations · 37 across the 7 of their papers we have counts for
3 papers · 1 filter
TSI: an Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity
Shaunak Mishra, Changwei Hu, Manisha Verma +3
Coming up with effective ad text is a time consuming process, and particularly challenging for small businesses with limited advertising experience. When an inexperienced advertise…
Learning to Create Better Ads: Generation and Ranking Approaches for Ad Creative Refinement
Shaunak Mishra, Manisha Verma, Yichao Zhou +2
In the online advertising industry, the process of designing an ad creative (i.e., ad text and image) requires manual labor. Typically, each advertiser launches multiple creatives…
Recommending Themes for Ad Creative Design via Visual-Linguistic Representations
Yichao Zhou, Shaunak Mishra, Manisha Verma +2
There is a perennial need in the online advertising industry to refresh ad creatives, i.e., images and text used for enticing online users towards a brand. Such refreshes are requi…