2 papers
cs.IR2021
A Concept Knowledge-Driven Keywords Retrieval Framework for Sponsored Search
Yijiang Lian, Yubo Liu, Zhicong Ye +5
In sponsored search, retrieving synonymous keywords for exact match type is important for accurately targeted advertising. Data-driven deep learning-based method has been proposed…
cs.LG2020
Optimizing AD Pruning of Sponsored Search with Reinforcement Learning
Yijiang Lian, Zhijie Chen, Xin Pei +10
Industrial sponsored search system (SSS) can be logically divided into three modules: keywords matching, ad retrieving, and ranking. During ad retrieving, the ad candidates grow ex…