10 citations · 13 across the 5 of their papers we have counts for
4 papers · 1 filter
Quotient Space-Based Keyword Retrieval in Sponsored Search
Yijiang Lian, Shuang Li, Chaobing Feng +1
Synonymous keyword retrieval has become an important problem for sponsored search ever since major search engines relax the exact match product's matching requirement to a synonymo…
A Concept Knowledge-Driven Keywords Retrieval Framework for Sponsored Search
Yijiang Lian, Yubo Liu, Zhicong Ye +5
In sponsored search, retrieving synonymous keywords for exact match type is important for accurately targeted advertising. Data-driven deep learning-based method has been proposed…
Retrieve Synonymous keywords for Frequent Queries in Sponsored Search in a Data Augmentation Way
Yijiang Lian, Zhenjun You, Fan Wu +2
In sponsored search, retrieving synonymous keywords is of great importance for accurately targeted advertising. The semantic gap between queries and keywords and the extremely high…
An end-to-end Generative Retrieval Method for Sponsored Search Engine --Decoding Efficiently into a Closed Target Domain
Yijiang Lian, Zhijie Chen, Jinlong Hu +11
In this paper, we present a generative retrieval method for sponsored search engine, which uses neural machine translation (NMT) to generate keywords directly from query. This meth…