49 citations · 54 across the 2 of their papers we have counts for
2 papers
cs.IR2021★ 49 cited
Learning Graph Meta Embeddings for Cold-Start Ads in Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Shukui Ren +5
Click-through rate (CTR) prediction is one of the most central tasks in online advertising systems. Recent deep learning-based models that exploit feature embedding and high-order…
cs.IR2020★ 5 cited
MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Lei Zhao +5
Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such…