16 citations · 43 across the 8 of their papers we have counts for
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cs.LG2023★ 4 cited
An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint
Ziang Yan, Shusen Wang, Guorui Zhou +2
Online platforms often incentivize consumers to improve user engagement and platform revenue. Since different consumers might respond differently to incentives, individual-level bu…
cs.LG2021★ 2 cited
Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling
Siyu Gu, Xiang-Rong Sheng, Ying Fan +2
One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh da…