26 citations · 26 across the 3 of their papers we have counts for
3 papers
Uplift Modeling: from Causal Inference to Personalization
Felipe Moraes, Hugo Manuel Proença, Anastasiia Kornilova +2
Uplift modeling is a collection of machine learning techniques for estimating causal effects of a treatment at the individual or subgroup levels. Over the last years, causality and…
E-Commerce Promotions Personalization via Online Multiple-Choice Knapsack with Uplift Modeling
Javier Albert, Dmitri Goldenberg
Promotions and discounts are essential components of modern e-commerce platforms, where they are often used to incentivize customers towards purchase completion. Promotions also af…
Free Lunch! Retrospective Uplift Modeling for Dynamic Promotions Recommendation within ROI Constraints
Dmitri Goldenberg, Javier Albert, Lucas Bernardi +1
Promotions and discounts have become key components of modern e-commerce platforms. For online travel platforms (OTPs), popular promotions include room upgrades, free meals and tra…