49 citations · 171 across the 43 of their papers we have counts for
Showing 2023 · cs.GTShow all
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cs.GT2023★ 1 cited
Auction Design for Bidders with Ex Post ROI Constraints
Hongtao Lv, Xiaohui Bei, Zhenzhe Zheng +1
Motivated by practical constraints in online advertising, we investigate single-parameter auction design for bidders with constraints on their Return On Investment (ROI) -- a targe…
cs.GT2023★ 1 cited
Truthful Auctions for Automated Bidding in Online Advertising
Yidan Xing, Zhilin Zhang, Zhenzhe Zheng +4
Automated bidding, an emerging intelligent decision making paradigm powered by machine learning, has become popular in online advertising. Advertisers in automated bidding evaluate…