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cs.GT2022
Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising
Hongtao Lv, Zhilin Zhang, Zhenzhe Zheng +5
Digital advertising constitutes one of the main revenue sources for online platforms. In recent years, some advertisers tend to adopt auto-bidding tools to facilitate advertising p…
cs.GT2022
Learning Optimal Deterministic Auctions with Correlated Valuation Distributions
Da Huo, Zhilin Zhang, Zhenzhe Zheng +3
In mechanism design, it is challenging to design the optimal auction with correlated values in general settings. Although value distribution can be further exploited to improve rev…