12 citations · 23 across the 3 of their papers we have counts for
3 papers
cs.GT2024
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising
Zhen Gong, Lvyin Niu, Yang Zhao +9
Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowad…
cs.IR2021★ 12 cited
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising
Liyi Guo, Junqi Jin, Haoqi Zhang +10
Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers by reducing their costs of trial a…
cs.SI2020★ 11 cited
A Deep Prediction Network for Understanding Advertiser Intent and Satisfaction
Liyi Guo, Rui Lu, Haoqi Zhang +9
For e-commerce platforms such as Taobao and Amazon, advertisers play an important role in the entire digital ecosystem: their behaviors explicitly influence users' browsing and sho…