4 citations · 9 across the 7 of their papers we have counts for
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cs.CR2020★ 4 cited
Joint Optimization of Privacy and Cost of in-App Mobile User Profiling and Targeted Ads
Imdad Ullah, Adel Binbusayyis
Online mobile advertising ecosystems provide advertising and analytics services that collect, aggregate, process, and trade a rich amount of consumers' personal data and carry out…
cs.CR2020★ 1 cited
Privacy in Targeted Advertising: A Survey
Imdad Ullah, Roksana Boreli, Salil S. Kanhere
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by deliv…
cs.CR2020★ 1 cited
Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads
Imdad Ullah, Salil S. Kanhere, Roksana Boreli
The targeted advertising is based on preference profiles inferred via relationships among individuals, their monitored responses to previous advertising and temporal activity over…