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cs.CR2025
Dual Protection Ring: User Profiling Via Differential Privacy and Service Dissemination Through Private Information Retrieval
Imdad Ullah, Najm Hassan, Tariq Ahamed Ahangar +3
User profiling is crucial in providing personalised services, as it relies on analysing user behaviour and preferences to deliver targeted services. This approach enhances user exp…
cs.CR2020★ 1 cited
Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads
Imdad Ullah, Salil S. Kanhere, Roksana Boreli
The targeted advertising is based on preference profiles inferred via relationships among individuals, their monitored responses to previous advertising and temporal activity over…