7 citations · 12 across the 5 of their papers we have counts for
6 papers
The Economic Value of User Tracking for Publishers
Rene Laub, Klaus M. Miller, Bernd Skiera
Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publisher…
Economic Consequences of Online Tracking Restrictions: Evidence from Cookies
Klaus M. Miller, Bernd Skiera
In recent years, European regulators have debated restricting the time an online tracker can track a user to protect consumer privacy better. Despite the significance of these deba…
The Impact of Privacy Laws on Online User Behavior
Julia Schmitt, Klaus M. Miller, Bernd Skiera
Policymakers worldwide draft privacy laws that require trading-off between safeguarding consumer privacy and preventing economic loss to companies that use consumer data. However,…
How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness
Christina Uhl, Nadia Abou Nabout, Klaus Miller
A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scrolls. Yet, an ad is…
A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay
Reto Hofstetter, Klaus M. Miller, Harley Krohmer +1
Knowledge of consumers' willingness to pay (WTP) is a prerequisite to profitable price-setting. To gauge consumers' WTP, practitioners often rely on a direct single question approa…
How Does the Adoption of Ad Blockers Affect News Consumption?
Shunyao Yan, Klaus M. Miller, Bernd Skiera
Ad blockers allow users to browse websites without viewing ads. Online news providers that rely on advertising revenue tend to perceive users adoption of ad blockers purely as a th…