2 papers
cs.LG2022
Advertising Media and Target Audience Optimization via High-dimensional Bandits
Wenjia Ba, J. Michael Harrison, Harikesh S. Nair
We present a data-driven algorithm that advertisers can use to automate their digital ad-campaigns at online publishers. The algorithm enables the advertiser to search across avail…
econ.TH2020
Sales Policies for a Virtual Assistant
Wenjia Ba, Haim Mendelson, Mingxi Zhu
We study the implications of selling through a voice-based virtual assistant (VA). The seller has a set of products available and the VA decides which product to offer and at what…