301 citations · 718 across the 46 of their papers we have counts for
Showing 2017Show all
2 papers · 1 filter
stat.ML2017★ 63 cited
Learning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction
Kun Gai, Xiaoqiang Zhu, Han Li +2
CTR prediction in real-world business is a difficult machine learning problem with large scale nonlinear sparse data. In this paper, we introduce an industrial strength solution wi…
cs.GT2017★ 109 cited
Optimized Cost per Click in Taobao Display Advertising
Han Zhu, Junqi Jin, Chang Tan +4
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purpos…