301 citations · 718 across the 46 of their papers we have counts for
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cs.GT2021
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng +7
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform…
cs.GT2017★ 109 cited
Optimized Cost per Click in Taobao Display Advertising
Han Zhu, Junqi Jin, Chang Tan +4
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purpos…