12 citations · 37 across the 14 of their papers we have counts for
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cs.IR2025
From Scaling to Structured Expressivity: Rethinking Transformers for CTR Prediction
Bencheng Yan, Yuejie Lei, Zhiyuan Zeng +7
Despite massive investments in scale, deep models for click-through rate (CTR) prediction often exhibit rapidly diminishing returns -- a stark contrast to the {predictable scaling…
cs.IR2021★ 12 cited
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising
Liyi Guo, Junqi Jin, Haoqi Zhang +10
Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers by reducing their costs of trial a…