4 citations · 11 across the 5 of their papers we have counts for
3 papers · 1 filter
Online-to-Offline Advertisements as Field Experiments
Akira Matsui, Daisuke Moriwaki
Online advertisements have become one of today's most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers…
Unbiased Lift-based Bidding System
Daisuke Moriwaki, Yuta Hayakawa, Isshu Munemasa +2
Conventional bidding strategies for online display ad auction heavily relies on observed performance indicators such as clicks or conversions. A bidding strategy naively pursuing t…
Detecting multi-timescale consumption patterns from receipt data: A non-negative tensor factorization approach
Akira Matsui, Teruyoshi Kobayashi, Daisuke Moriwaki +1
Understanding consumer behavior is an important task, not only for developing marketing strategies but also for the management of economic policies. Detecting consumption patterns,…