5 citations · 5 across the 2 of their papers we have counts for
2 papers
cs.IR2020
Boosting Retailer Revenue by Generated Optimized Combined Multiple Digital Marketing Campaigns
Yafei Xu, Tian Xie, Yu Zhang
Campaign is a frequently employed instrument in lifting up the GMV (Gross Merchandise Volume) of retailer in traditional marketing. As its counterpart in online context, digital-ma…
cs.IR2020★ 5 cited
MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Lei Zhao +5
Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such…