3 citations · 3 across the 3 of their papers we have counts for
3 papers
cs.LG2020
Comparison Lift: Bandit-based Experimentation System for Online Advertising
Tong Geng, Xiliang Lin, Harikesh S. Nair +3
Comparison Lift is an experimentation-as-a-service (EaaS) application for testing online advertising audiences and creatives at JD.com. Unlike many other EaaS tools that focus prim…
cs.LG2019★ 3 cited
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments
Tong Geng, Xiliang Lin, Harikesh S. Nair
Firms implementing digital advertising campaigns face a complex problem in determining the right match between their advertising creatives and target audiences. Typical solutions t…
econ.GN2019
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair +1
This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers experiment concurrently. It p…