2 papers
cs.LG2020
Comparison Lift: Bandit-based Experimentation System for Online Advertising
Tong Geng, Xiliang Lin, Harikesh S. Nair +3
Comparison Lift is an experimentation-as-a-service (EaaS) application for testing online advertising audiences and creatives at JD.com. Unlike many other EaaS tools that focus prim…
cs.LG2019
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments
Tong Geng, Xiliang Lin, Harikesh S. Nair
Firms implementing digital advertising campaigns face a complex problem in determining the right match between their advertising creatives and target audiences. Typical solutions t…