175 citations · 239 across the 4 of their papers we have counts for
4 papers
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions
Tian Zhou, Hao He, Shengjun Pan +9
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference bet…
Bid Shading by Win-Rate Estimation and Surplus Maximization
Shengjun Pan, Brendan Kitts, Tian Zhou +8
This paper describes a new win-rate based bid shading algorithm (WR) that does not rely on the minimum-bid-to-win feedback from a Sell-Side Platform (SSP). The method uses a modifi…
Bid Shading in The Brave New World of First-Price Auctions
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty +4
Online auctions play a central role in online advertising, and are one of the main reasons for the industry's scalability and growth. With great changes in how auctions are being o…
Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising
Junwei Pan, Jian Xu, Alfonso Lobos Ruiz +4
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every fe…