188 citations · 667 across the 24 of their papers we have counts for
4 papers · 1 filter
A Recurrent Neural Network Survival Model: Predicting Web User Return Time
Georg L. Grob, Ângelo Cardoso, C. H. Bryan Liu +2
The size of a website's active user base directly affects its value. Thus, it is important to monitor and influence a user's likelihood to return to a site. Essential to this is pr…
Designing Experiments to Measure Incrementality on Facebook
C. H. Bryan Liu, Elaine M. Bettaney, Benjamin Paul Chamberlain
The importance of Facebook advertising has risen dramatically in recent years, with the platform accounting for almost 20% of the global online ad spend in 2017. An important consi…
Predicting Twitter User Socioeconomic Attributes with Network and Language Information
Nikolaos Aletras, Benjamin Paul Chamberlain
Inferring socioeconomic attributes of social media users such as occupation and income is an important problem in computational social science. Automated inference of such characte…
Online Controlled Experiments for Personalised e-Commerce Strategies: Design, Challenges, and Pitfalls
C. H. Bryan Liu, Benjamin Paul Chamberlain
Online controlled experiments are the primary tool for measuring the causal impact of product changes in digital businesses. It is increasingly common for digital products and serv…