94 citations · 459 across the 33 of their papers we have counts for
Showing cs.SIShow all
2 papers · 1 filter
cs.SI2023★ 8 cited
Analyzing User Engagement with TikTok's Short Format Video Recommendations using Data Donations
Savvas Zannettou, Olivia-Nemes Nemeth, Oshrat Ayalon +4
Short-format videos have exploded on platforms like TikTok, Instagram, and YouTube. Despite this, the research community lacks large-scale empirical studies into how people engage…
cs.SI2018★ 94 cited
On Microtargeting Socially Divisive Ads: A Case Study of Russia-Linked Ad Campaigns on Facebook
Filipe N. Ribeiro, Koustuv Saha, Mahmoudreza Babaei +6
Targeted advertising is meant to improve the efficiency of matching advertisers to their customers. However, targeted advertising can also be abused by malicious advertisers to eff…