2 papers
cs.LG2025
Balancing Efficiency and Effectiveness: An LLM-Infused Approach for Optimized CTR Prediction
Guoxiao Zhang, Yi Wei, Yadong Zhang +2
Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. C…
cs.LG2024
EGEAN: An Exposure-Guided Embedding Alignment Network for Post-Click Conversion Estimation
Huajian Feng, Guoxiao Zhang, Yadong Zhang +2
Accurate post-click conversion rate (CVR) estimation is crucial for online advertising systems. Despite significant advances in causal approaches designed to address the Sample Sel…