ad allocation 1adaptive algorithms 1online experimentation 1revenue optimization 1sponsored search 1
From the 1 of 2 linked papers with an AI index.
2 papers
cs.LG2026
Adaptive Ad Load Design for Sponsored Search Markets: Evidence, Theory, and Deployment
Mohammad Rashid, Hema Yoganarasimhan
The paper investigates how the number of sponsored slots shown in search results affects revenue and user behavior, using a large field experiment, and proposes an adaptive algorit…
cs.GT2025
Auctions Meet Bandits: An Empirical Analysis
Mohammad Rashid, Omid Rafieian, Soheil Ghili
Sponsored search positions are typically allocated through real-time auctions, where the outcomes depend on advertisers' quality-adjusted bids - the product of their bids and quali…