Using Large Language Models to Create AI Personas for Replication, Generalization and Prediction of Media Effects: An Empirical Test of 133 Published Experimental Research Findings

Leo Yeykelis, Kaavya Pichai, James J. Cummings +1

This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LL…